More and more functionality is being integrated into smartphones.” “It’s a testament to the pace of innovation in consumer electronics and smartphone technology. “It was unusually fast,” said Brent Bracelin, an analyst with Pacific Crest Securities. Cisco’s an elephant.”īut the rapid rise, and now demise, of Flip is also a vivid illustration of the ferocious metabolism of the consumer marketplace and of the smartphone’s power to destroy other gadgets. But it’s really hard to turn an elephant into a horse. Flip was one of the most visible targets out there. “They’re not wired to do it themselves, so they do it by acquisition. “Cisco was swayed by the sexiness of selling to the consumer,” said Mo Koyfman, a principal at Spark Capital, a Boston venture capital firm.
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